Amazon only. Supplements only.
The Amazon team built for supplement brands.
We run the full growth engine on Amazon for supplement brands: strategy, advertising, listings, compliance, reporting and creative direction. The team works with a small number of brands at a time, and the founder is on every account.
What we do
Amazon strategy
Catalog structure, pricing, variation logic, launch sequencing and inventory rhythm, planned against the way supplement demand actually behaves — subscription, repeat purchase and seasonality.
Advertising
Sponsored Products, Brands and Display managed against margin, not vanity metrics. Bids, budgets, negatives and keyword harvesting on a fixed cadence, with the reasoning written down every time.
Listing optimization
Titles, bullets, descriptions and backend search terms written to index and convert, and to survive review. Copy is built from a verified brief rather than from whatever the category leader is saying.
Compliance oversight
Claims are screened against FDA and DSHEA rules and Amazon's supplement category requirements before anything goes live — copy, images and A+ content alike. Suppression is expensive; the check is cheap.
Reporting and creative coordination
Performance reporting that explains what changed and why. Image and A+ work is briefed slot by slot and reviewed against the brief before it reaches the listing.
Who we work with
A fit
- Supplement brands doing roughly $30k to $300k per month on Amazon.
- Brands that own their formula and their label, and treat Amazon as a primary channel.
- Founders who want to talk to the person doing the work.
- Teams willing to fix a non-compliant claim rather than argue for keeping it.
Not a fit
- Brands where Amazon is a side channel rather than a priority.
- Categories outside supplements.
- Brands looking for an ads-only vendor to hand a bid sheet to.
- Teams looking to shop on price rather than on the work.
How we work
Senior-led
The people who win the account are the people who run it. There is no handoff to a junior account manager after kickoff, and no layer of coordinators between a decision and the person making it.
A capped client count
The team takes on a limited number of brands so each one gets real attention. Internal systems and agent-driven workflows carry the repetitive work, which is what lets a small senior team go deep rather than wide.
Compliance before scale
We audit claims and category requirements before spending on traffic. Growth on a listing that can be suppressed is not growth, so the compliance pass comes first and stays in the loop as copy and creative change.
Verid8
A compliance tool we built ourselves. Because we own it, every client account gets it at no additional cost.
Verid8 reads a supplement listing — title, bullets, description, backend terms, images and A+ content — and checks it against FDA and DSHEA claim rules and Amazon's supplement category requirements. It flags the language that creates risk and points to the rule behind the flag.
It runs on every account we manage, before launch and on every copy change after it. Because we built it and own it, clients are not billed for it separately.
Contact
If you received an email from us, replying to it reaches the same place. Otherwise, tell us what is going wrong on your listings using the form on our main site. It goes to a senior person, and you get a direct answer.